The Phase One XT 150mm HO-S SB Lens – First Impressions

[diggles]

Great article Chris, fantastic trip!

 

[Mexecutioner]

Thanks for posting this. I've been waiting to read more about this lens.

 

[Paul Spinnler]

Really cool to see new XT lenses! I wonder if the final variant does have some markings on the lens - or is it totally black?

 

[Digitalcameraman]

What kind of marking?

It has the same distance scale that all the other XT lenses has.

You mean the branding Rodenstock, ect, on the very outside barrel near filter ring?

Good question.

Really cool to see new XT lenses! I wonder if the final variant does have some markings on the lens - or is it totally black?

 

[Paul Spinnler]

What kind of marking?

It has the same distance scale that all the other XT lenses has.

You mean the branding Rodenstock, ect, on the very outside barrel near filter ring?

Good question.

Yes branding – it looked like some prototype so far as the whole lens is totally black aluminium; if P1 is starting a new proprietary range I would have thought that there's some P1 specific design element somewhere. Or maybe a faint "Phase One" marking somewhere.

 

[Digitalcameraman]

The first few lenses dealers were shipped were sent to get these lenses out on the street. So it is possible that some of those details could be in the process of manufacturing. I will ask the Product Manager about that. We have already sold some of these so once they are received we see the final production units shipping.

Yes branding – it looked like some prototype so far as the whole lens is totally black aluminium; if P1 is starting a new proprietary range I would have thought that there's some P1 specific design element somewhere. Or maybe a faint "Phase One" marking somewhere.

 

[dchew]

Thank you for doing this, Chris. Wonderful Images!

It's always exciting to see a new lens.

Dave

 

[stngoldberg]

Terrific photographic story Chris…especially enjoyed the 9 image stitch..I do a lot of these and love the perspectiv, but not fond of the wait while my computer processes those files

 

[baudolino]

Looks like a wonderful lens, even though I preferred the single images shot with the 40mm lens to the stitched panos taken with the 150mm.

 

[drunkenspyder]

Love the write up. But my wallet wishes you had hated it.

 

[ThdeDude]

Last year Silvestri introduced the Apo Silvetar 5.6/35 mm

Interesting that camera manufacturer now started to step in with their own lens design.

 

[Paul Spinnler]

This is just a repurposing of a SK designed special aerial lens from their B2B side. All new developments would be lens transfers from B2B.

They already have 72 MKII Float in their repro business - this would be a nice addition to the line - fully rectilinear 90mm IC 70mm lens with quasi perfect flat field performance for repro.

 

[ThdeDude]

This is just a repurposing of a SK designed special aerial lens

Perhaps, but repurposing an arial lens for general purpose photography might not be so straightforward.

 

[drunkenspyder]

Perhaps, but repurposing an arial lens for general purpose photography might not be so straightforward.

Right. And I don’t think it changes the relative attractiveness of the lens if it suits one’s purposes.

 

[edmundphoto888]

I found this lens is still not officially announced from P1 web.

 

[Paul Spinnler]

Anyone bought one? We also don't have an XC user here it seems ...

 

[ThdeDude]

I found this lens is still not officially announced from P1 web.

Wonder whether the lens shown is just a one-off prototype!

Anyone in the know?

 

[Paul Spinnler]

I think the photo division is in a weird spot. They are doing minimal IG all of a sudden because most likely the XC sold ok in Asia / US and the PE owners said let's try to grow it, while at the same time there is an IQ5 in development to be used across the whole business. The photo team has not a lot of resources and they just have the stance that every sale needs to be profitable based on their margin hurdle rates but this then begs the question how ARE you going to sell with 0 marketing.

All we have is a CI post.

It somehow feels like weird right now.

Its just too expensive for the AI and post corona, inflation era? Who's P1's future customer?

Whos is spending 10+ plus on a lens that's not marketed, with no new backs or any clarfication of what is to come?

They need to step it up on all fronts, new products and especially communication and explain where the business is headed somehow.

Let's hope they communicate.